Jelena Visković Vasić, MSc

THE THINGS WE DO (companion to “The Words We Say”)

When November Pulls the Curtain Back

There are months that feel like mirrors, and November is one of them. It doesn’t rush, it doesn’t demand, it simply slows the world down until it becomes impossible to ignore the thin line between perception and truth. Days take on a quieter texture, and in that quiet, things become visible… especially the things we tried not to see. The winter is coming.

This November, that visibility came not as a revelation, but as a gradual dissolving of all the illusions I had politely accepted. And I found myself staring at the night through window, feeling the cold brush of the glass against my fingertips, suspended between light and dark.


The Fragile Architecture of Interpretation

We like to believe and praise ourselves that we understand what people mean. We think we “read” them fast. We assume intention from tone, sincerity from effort, loyalty from presence. We see them as ourselves without a doubt: same gesture carries the same meaning. Humans are natural meaning-makers and we build entire emotional structures from fragments.

But most of our interpretations are built on incomplete data: half-sentences, symbolic gestures, comfortable assumptions, our own centricity and the narratives we use to stay steady… narratives that calm the mind just enough to let us move through the day.

And we do need those structures, they helped us survive and understand the world around us. They have their function and in grownups they hold the structure and the map of self. And if we don’t have to work with other people in a way we understand them it is ok to assume “they are as I am”… but unfortunately there is not such job nor such existence available in todays reality.

We also understood, during the long years, that “deeds architecture” holds stronger than the “words architecture”, and is almost 100% bulletproof … calling those still believing in words naïve. But are we wrong as in that fragile architecture, one thing complicates everything – a paradigm glitch:

short-term deeds that look like truth but function like camouflage.

These tiny gestures: a message, a check-in, a well-timed smile, a wink on a meeting, a moment of help… create an illusion of intention that feels reassuring in the moment and destabilizing afterwards. Because they lack continuity. Because they don’t belong to a pattern. Because they serve the performer, not the relationship.


When Actions Mislead More Than Words

Yes, words can be clumsy, transparent, inconsistent. But actions, even the smallest ones, carry psychological authority. We built entire systems around belief: that deeds do not lie, that actions cannot disguise intention. But, yes, yes… they can.

Think about this: When we were young, our parents started teaching us the safety systems in an attempt to fortify us against manipulation, aiming to give us the best possible life and we’re taught mainly to “trust behavior.” Though warning they failed to convey was that the behavior can also be faked, curated, timed, and weaponized, as carefully as language.

  • A gesture offered at the right moment can mimic genuineness.
  • A favor with no cost can simulate loyalty.
  • A polite apology can replace accountability.
  • A visible effort in low-risk situations can imitate commitment.

And when these choreographed gestures stop being enough, they often collapse into something sharper… the subtle distortions we recognize as gaslighting and minimizing. Not the dramatic versions spoken about in therapy rooms, but the soft, everyday ones: a gentle correction that rewrites your memory, a light comment that shrinks your discomfort, a half-smile that implies you’re overreacting, a “don’t worry about it” that evaporates the moment you rely on it or a slight wave of the hand that dismisses you or the quick roll of the eyes, the kind that erases your words before you even finish your sentence.

These micro-behaviors speak a dual language: the spoken one that reassures you, and the unspoken one that destabilizes you.

Together they create a pattern where neither words nor deeds are reliable on their own, and the gap between them becomes a quiet fracture inside your understanding. This is where the architecture of meaning-making begins to fail. These are the things we do, not to express intention, but to hide it and work with it.

Psychology names it impression management. Philosophy calls it the conflict between appearance and essence. NLP frames it as incongruence, behavior that technically aligns with the expectation, but energetically betrays its own source.

And the result is the same: the deed becomes deadlier than the word, because it takes longer to recognize the deception.


Cognitive Dissonance: The Quiet War Inside

This is where cognitive dissonance takes root, not in grand contradictions, but in the subtle mismatch between what we know and what we allow ourselves to accept.

We feel the fracture first as discomfort. A small, persistent “hm.” A sense of misalignment. A bodily awareness that something in the interaction didn’t match what was implied. Our mind immediately rushes in to negotiate and normalize, unconsciously noted dissonance:

  • Maybe I misunderstood.
  • Maybe it wasn’t intentional.
  • Maybe I’m reading too much.
  • Maybe this small gesture really doesn’t mean something.

But our intuition remembers the pattern and the pattern is never wrong. And it goes directly against the internalized belief, creating an internal conflict that keeps our cortisol, always, up. This internal tug-of-war becomes the true emotional tax: interpreting, reinterpreting, making sense of contradictions that shouldn’t require analysis in the first place.


Where Meaning-Making Fails: The HR Lesson I Had to Teach Again and Again

One of the most persistent illusions I’ve seen in my HR and coaching work is the belief that we understand people simply because they look familiar. Professionals – even the highly educated, the emotionally literate, the experienced – fall into the same reflex: assuming that someone who speaks like them, gestures like them, or comes from a similar background must also mean what they would mean.

In psychology I’ve come to call this prećutno prepoznavanje (or unspoken recognition), that quick, almost automatic belief that a familiar word or gesture carries the meaning we’ve attached to it, even when it doesn’t.

It’s the misleading moment when resemblance feels like comprehension, when “I know this term” becomes “I understand this person,” long before either is true. And it makes havoc in the selection interviews, for example.

I spent years explaining this to managers and mentoring younger colleagues: you cannot read people through yourself – they are not you. Your intention is not their intention. Your meaning is not their meaning. The emotional weight you attach to a gesture or a word is not universal currency.

Yet we continue to project ourselves onto others because it feels efficient and because it keeps us steady in a world that is rarely steady. But this is precisely where meaning-making fails: in the gap between who we assume people are and who they actually reveal themselves to be.


Why Don’t We Trust Ourselves

We like to believe that self-trust is a default setting, a natural state we all begin with and somehow misplace along the way. But the truth is more complicated. Self-trust isn’t lost suddenly; it erodes in silence, layered by every moment in which our perception collided with someone else’s behavior and we chose to doubt ourselves instead (in private life or business, it’s all the same):

  • We don’t trust ourselves because, at some earlier point, it felt safer not to.
  • We learned to negotiate our intuition in order to maintain relationships.
  • We softened our interpretations to avoid conflict.
  • We questioned our emotions to stay palatable.
  • We edited our truth to keep the peace.
  • We accepted half-explanations because the full ones would require change.
  • We internalized the idea that doubt is humility and certainty is arrogance.

We started to doubt ourselves and the body stored, what the mind refused to name. And so, little by little, the body became fluent in knowing, while the mind became fluent in dismissing.

The world teaches us to prioritize other people’s clarity over our own. Especially in relation to authority, especially in hierarchical structures, especially here in Balkans where Hofstede’s distance to power is still holding strong. Systems reward compliance, not intuition. Workplaces value predictability over authenticity. Families praise politeness over perception. Society admires the person who “doesn’t make a fuss” far more than the person who sees the truth early. And after enough repetitions, a subtle fracture forms: We sense the truth, but we treat it as suspicion.

This is why small deeds can mislead us for so long. Why convenient gestures look genuine. Why inconsistent behavior seems forgivable. Why dissonance feels like confusion rather than information. Why our first instinct is to reinterpret rather than to recognize.

The problem is rarely that we misread others. It’s that we’ve been trained to mistrust the part of ourselves that reads accurately.

For me, self-trust is not the belief that we are always right. It’s the willingness to accept what our body already knows, without asking for external permission to believe it and without waiting for burnout to engulf us.


The Moment the Pattern Reveals Itself

The most dangerous thing about short-term gestures is that they seem harmless, even kind, until the moment consistency is required and the amount of energy for the performance starts to flicker.

Because distance changes the angle of perception. Ten quiet days away (the “Rebound Clarity” effect) are often enough for the nervous system to settle, for context to loosen its grip, and for reality to become visible again… not emotionally, but structurally. That is when the mask slips. That is when the behavior stops. That is when the deed reveals its real intention: not commitment, but convenience.

And November is good time for slips to become visible, not as a single event but as accumulation. A sequence of almost-moments. Effort without follow-through. Warmth that evaporated when not observed. Support offered only in controlled doses.

Clarity doesn’t arrive dramatically; it arrived structurally – like a building whose resonance finally made its cracks audible and now you see the pattern.


When Perception Finally Stabilizes

Once you see a pattern, you cannot unsee it. Once you recognize the mask, you don’t question the face beneath it. Once your perception stabilizes, the uncertainty dissolves. This is the moment where dissonance stops being a discomfort and becomes a compass.

  • You respond differently.
  • You invest differently.
  • You interpret differently.
  • You breathe differently.
  • You no longer inflate gestures that were never meant to carry weight.
  • You no longer confuse proximity with loyalty.
  • You no longer mistake politeness for intention.

The truth becomes quiet, but firm…and that is maybe why you never get a vacation that lasts that long.


Values: The Space Between Words and Deeds

Before we part for a month: We talk about values as if they are abstract principles, ideas we admire, ideals we aspire to, the foundation of who we claim to be. But values are never abstractions. They live in the smallest space between what we say and what we do.

Every person, every team, every organization speaks in values. But values are not defined by language; they are defined by behavior and most of the time we understand it differently. And no, I’m not going to overexplain them, some at least in organizational terms should be universal:

  • Integrity is not a statement, it is consistency.
  • Respect is not tone, it is follow-through.
  • Care is not sentiment, it is sustained presence and support.
  • Boundaries are not declarations, they are consequences.
  • Loyalty is not proximity, it is a freewill alignment.
  • Trust is not belief, it is pattern recognition.

In the gap between words and deeds, values either solidify or evaporate. This is why short-term gestures can be so destabilizing: they imitate values without carrying them. They look like commitment without requiring it. They simulate care without embodying it. They create the illusion of alignment where none exists.

A kind deed without continuity is not kindness; it is strategy. A polite apology without change is not accountability; it is management. A generous moment without consistency is not generosity; it is optics.

Values are only real when they survive inconvenience or critical incidents.

We misread people not because they hide themselves well, but because we confuse value statements with value behaviors. We interpret well-chosen words as evidence of character. We treat thoughtful phrasing as proof of integrity. We see emotional vocabulary as emotional maturity.

But values do not live in language, they live in repetition and in crisis and chaotic times. And repetition never lies. Patterns always reveal the real hierarchy of someone’s priorities.

Our own values, too, expose themselves in the same way. Not in our self-descriptions, not in what we hope to represent, but in the choices we make when nobody is watching, and in the treatment we allow because we convinced ourselves it wasn’t that serious.

Self-dissonance begins where values have not yet reached behavior. Alignment begins the moment they do.

And not to fool ourselves, not every dissonance is manipulation. Incidents happen. But when an incident starts repeating itself across multiple behaviors (tone, timing, effort, presence) that’s how you know you’re not witnessing randomness anymore, but the beginning of a pattern.


The Things We Begin to Do Instead

And so the things we do begin to shift as well. We stop negotiating with half-truths.

We stop rewarding behavior that contradicts itself. We stop accepting the convenient warmth that vanishes the moment it is needed. We stop leaning on illusions simply because they are familiar. We stop softening reality to preserve harmony. We choose steadiness over spectacle. Consistency over charm. Patterns over promises. Truth over appearance … we stop minimizing ourselves and doubting the uncomfortable truth.

The cat still sits at the window, but the gaze has changed, steady, observant, no longer decoding shadows, simply acknowledging them for what they are, while simply enjoying a birthday month.

Clarity is not loud. It is decisive… until next month.


This text was originally published on LinkedIn as part of the Invisible Bridges newsletter and is republished here as part of my professional blog archive.



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